AdSense gives you the option to display or not to display the “Advertise on this site” text that is shown on all of your AdSense ads. In this article, you will learn what it is for and how to disable it.

The “Advertise on this site” link on your Google ads is part of the Onsite Advertiser Sign-Up program. Using this link, advertisers can set up an ad campaign on AdWords that will target its ads directly to your site and only your site. Here is the description from the Google AdSense Help Center:

Onsite Advertiser Sign-up is an extension of Google site targeting that makes it easier for advertisers to bid on your site.

When you use Onsite Advertiser Sign-up, your ad units will display an ‘Advertise on this site’ link that takes advertisers to an informational landing page with details about your site and the Google AdWords advertising program. Advertisers who sign up through this page will be guided to create an ad targeted specifically to your site, and only your site. When more advertisers create and target ads to your site, you’ll benefit from the competition as it drives your potential earnings up.

You can customize the landing page advertisers see with the logo, color scheme, and site description of your choice, to provide advertisers with the best idea of what your site’s all about. For instructions, see our entry on How do I customize my Onsite Advertiser Sign-up page?

You do not get paid a referral fee for sign-ups as a result of people using this link, so there’s no benefit there. The benefit is in having people advertise directly on your website. So as it might be helpful, it can also be a pain if you do not WANT the text there in the first place. Here’s how to remove it:

1. Sign in to your Google AdSense account.
2. Click on the My Account tab.
3. Scroll down to find the Onsite Advertiser Sign-Up section. Click edit.
4. On the Onsite Advertiser Sign-Up page, uncheck the box next to Include me in Onsite Advertiser Sign-Up.
5. Click Save Changes at the bottom of the page.

That’s all there is to it! In a few days, the text will disappear and you will be one step closer to being an AdSense guru!